Insights · Founder’s note
Is AI Coming for My Job? Not Even Close.
“Are you worried AI is going to put you out of a job?”
I’ve been getting that ominous question a lot lately. And I love talking about it.
My short answer: Not even close.
The AI draft that stalls at the final review
I see this scenario play out all the time: A team is under a tight deadline. The in-house marketers are maxed out. So they do what feels like their next best move – tapping in an AI ghostwriter.
At first glance, the thing looks solid. It’s polished. It’s structured. And it cruises through internal reviews because nothing is technically wrong with it.
But then it hits the desk of the ultimate stakeholder – the one person whose name is on the line. And they freeze. They just feel it in their bones: “This isn’t it.”
That’s typically when I get the email: “Can you take a look at this? It’s just not working.”
Then we jump in and rebuild.
Even ChatGPT says no
Out of curiosity, I recently went straight to the source and asked ChatGPT:
MeYes or no – should marketing teams turn over their writing functions to you?
ChatGPTNo.
MeInteresting! Why?
ChatGPT“Because if you fully hand off writing to ChatGPT, you’ll get fast, good-enough copy — but lose the human insight, strategic judgment, and distinctive voice that actually makes marketing work.”
Mic drop. Even the robot knows its limits.
The human parts of marketing AI can’t replace
Here’s what we often forget: These algorithms are trained on us. They’re an echo of human experience that will never resonate more powerfully than the original voice.
Which means – the parts of marketing that work are the inherently human parts:
- Unearthing the one bold truth worth building a narrative around.
- Capturing a fear, hope, or desire and turning it into a story that hits.
- Finding the angle that makes the audience feel seen.
- Embracing the friction instead of smoothing it over.
These are also the hardest parts. Because they require us to care. To feel the nagging annoyance of a hook that’s not quite right, or the elation of an “aha” moment when it all comes together.
That conviction, paired with a creative gut honed over years of trial, error, and lived experience, is what makes us irreplaceable.
So no, I’m not worried.
Because great marketing is fueled by passion and sharpened by hard-earned skill.
And those are still ours.