Insights
Notes from the creative trenches.
Perspective on brand, storytelling and B2B marketing from the Parker House team.
AI Doesn’t Care About Your Brand. So Why Is It Doing the Work?
Why handing your brand to a tool that feels nothing is a risky hire, and three ways to keep the work human.
By Samantha Byrne
Is AI Coming for My Job? Not Even Close.
What happens when the AI draft hits the desk of the person whose name is on the line, and why the human parts of marketing are still ours.
By Samantha Byrne
More on this topic soon. See all notes.
“To create is to care. The unique fingerprints of a brand are meant to be distinguishable – and they’re a premium worth paying for.”
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